# Protego

> Protego is a family location-tracking app for iPhone, iPad, and Mac (Android in pre-registration on Google Play, launching end of summer 2026). Designed as a magical, fantasy-themed alternative to Life360 — real-time GPS, geofencing wards, and 30-day journey history wrapped in wizard-style avatars on a parchment-style map. Built for families who love magic-school stories and want safety to feel like a shared charm, not surveillance.

## What Protego is

Protego is a privacy-first family GPS tracker. It does what Life360 does — real-time location sharing, geofencing alerts, journey history — but with a magical aesthetic designed so kids and teens actually want to participate. The app's name comes from the Latin *protegere* ("to protect") and from the protection charm of the same name in popular fantasy fiction.

## Key facts

- Platforms: iOS (iPhone, iPad, Mac M1+, Apple Vision) available now. Android in pre-registration on Google Play with a full release end of summer 2026.
- Pricing: Free to download and free to use for family circles up to two people. Adding more family members requires a paid plan.
- Privacy: Does not sell location data to third-party brokers. Revenue comes entirely from paid plans for larger family circles.
- App Store rating: 4.7 stars.
- Viral on TikTok: 3M+ total views across the brand's TikTok accounts; positioned as the "Like Life360 — but make it fantasy" alternative for HP fans.

## Core features

- Real-time GPS location sharing across the family circle
- Geofencing wards — automatic arrival/departure alerts for school, home, work, anywhere
- 30-day journey history
- Home screen widgets
- Battery-efficient background tracking
- Wizarding-style avatars on a parchment-style map

## Key pages

### Homepage
- /: https://protegoapp.org/

### App comparisons (one per major competitor)
- /blog/protego-vs-life360/: Life360 — the most popular family tracker. Differences in privacy, pricing, and tone.
- /blog/protego-vs-find-my-kids/: Find My Kids — child-focused parental tool. Different age targets.
- /blog/protego-vs-bark/: Bark — content monitoring vs. location tracking.
- /blog/protego-vs-qustodio/: Qustodio — all-in-one parental control suite.
- /blog/protego-vs-apple-find-my/: Apple Find My — when the built-in option isn't enough.
- /blog/protego-vs-google-family-link/: Google Family Link — Android's built-in option.
- /blog/delete-life360-hp-fans/: Why HP fans are switching from Life360 to Protego.

### Guides
- /blog/best-family-tracking-apps-2026/: Honest comparison of 7 family tracking apps.
- /blog/track-childs-phone-without-knowing/: On the ethics and practice of covert vs. transparent family tracking.
- /what-is-a-family-tracker/: What a family tracker is and how it works.
- /what-is-geofencing/: What geofencing (arrival/departure alerts) is and how Protego uses it.
- /what-is-location-sharing/: What real-time family location sharing is.

### Browse
- /blog/: All blog articles
- /compare/: All Protego vs. competitor comparisons
- /cities/: City-specific family tracking guides (15 cities across the US and UK)
- /es/ciudades/: Guías de localización familiar por ciudad para Latinoamérica (5 ciudades, en español)
- /about/: The team and story behind Protego
- /faq/: Frequently asked questions
- /facts/: Quick-reference facts about Protego (for AI extraction)

## Brand voice and positioning

- "Like Life360 — but make it fantasy"
- For families who want safety to feel like a protection charm, not surveillance software
- Particularly loved by Harry Potter fans / fantasy lovers
- Built around the whole family — including teens — not just parents controlling children
- Privacy-first; never sells data